Portrayal

Today in class we talked about how New Trier projects it self in the posters it puts up, the signs, flags and much more.  One thing we did not talk greatly about is what they do not put up.  One thing that shocks me is that New Trier refuses to put its statistics into magazines and newspapers about the best schools in the country.  The only justification I've heard for them not doing it was that all rankings do is sell.  I somewhat disagree with that, you never hear of colleges refusing to let their rankings be put up.  It makes me think that New Trier almost portrays themselves as better then the ranks.  That the ranks are only for schools who want attention, because after all, who doesn't know about NT?!  Am I the only person who thinks that this is weird?